Search engine optimization is the marketing technique that gets your website into the organic / natural results so you can gain the benefit of being in front of your potential customers at the time they truly are looking for your product or service. Getting your website placed high in these rankings requires expertise and time that most businesses don’t have. That's where bnr marketing comes in. Our experienced team of SEO professionals will help you optimize your site so you can reap the benefits of being in front of your customers when they need you most.

Studies show that if you appear at the top of the search engine result pages (SERP’s) 35% of the searchers believe you are a top brand without even clicking on your site. As for traffic, 65% of the organic clicks go to those in the top 3 positions. If you are interested in attracting those customers contact us for a free, no obligation SEO audit that will tell you how well your website is optimized in several key areas. This audit comes at no cost to you and can be used to help set an SEO strategy moving forward, check up on your current SEO provider or just due diligence around your website. Click here to obtain your free audit.

Our process for search engine optimization (organic search) is as follows:

Step One: In-depth Keyword Research

Keyword research is the corner stone of every successful search marketing campaign and could make or break your search marketing efforts. By understanding how your prospects or customers are searching we can give you the best chance for success with your campaign.

At bnr marketing we start every campaign off by identifying highly targeted keywords that generate traffic. We accomplish this by using a variety of methods and techniques including:

Competitive intelligence tools that will examine your competitors’ Pay Per Click campaigns and extract their top keywords that are used to drive traffic to their site We examine your competitors’ websites and identify what terms they are ranking for and find opportunities for you that they may have missed Extensive research to find all permutations of keywords and key phrases that potential customers or prospects will use to search for your product or service.

We then compile all of this data into easy to read format and will discuss our findings with you to determine the top keywords to focus on and other keywords to broaden your reach.

Step Two: Ensure Search Engines Can See You

Now that we know what keywords and phrases you need to rank for, you will need to make sure your site is technically sound for SEO. If your site does not meet the standards that the search engines have set, they will not be able to index your website properly.

We have proprietary technology that will look at your website like the search engines would from a technical perspective. Our technology, SEMCheck, will point out potential technical “gotchas”. We will then sit down and work with your web development team to find solutions and get your website up to the standards that the search engines demand.

Step Three: Search Engine Friendly Copy

The next step is optimizing the copy on your website. When working with website copy its important to first write the copy for the visitors first, then the search engines second. bnr marketing has been writing copy for a number of websites and can consult with your in-house writers or if you don’t have any in-house writers we can provide professionally written copy that will conform to your tone and marketing message AND the search engines!

Step Four: Aggressive Link Building

We do the basics for linking like directory submissions. In today’s environment, however, that is not nearly enough. By understanding what techniques are working in your industry (i.e. what the competition is doing) we can then use advance link building recruitment and creation techniques that will get you the links you need to be identified as the authority for your industry. Techniques include but are not limited to article syndication, direct link solicitation and link baiting campaigns. We develop our linking strategies on a “per client” basis because different industries will require varying levels of sophistication.

Step Five: Repeat, Track, and Refine

You’ve heard the expression wash, rinse and repeat correct? bnr marketing knows the importance of open communication, tracking, and refinement that happens continually throughout your engagement with us. We provide you with detailed monthly reporting and weekly updates over the phone to make sure your campaign is on track and meeting your expectations.

P (919) 758-8093
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